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Blogs

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Friday, 13 September 2013 08:10

Why CRM systems aren’t used

Annika Thiemann
Written by
Almost no one questions the usefulness and necessity of many CRM systems. At least, many organizations make the decision to purchase a CRM system. But the actual use of the systems often fails to live up to expectations. Why is that?
Friday, 04 October 2013 08:10

What is quotation software?

Annika Thiemann
Written by
The term “quotation software” might make you think of an intelligent word processor – a kind of Word software that you can use to conveniently compile text blocks and in that way make an attractive quotation. That can indeed be a useful tool for some companies. But at Sofon, when we say quotation software, we mean a bit more. Quotation software must help make high-quality quotations quickly and easily.
Friday, 15 November 2013 08:10

How do you help your customer make a purchase?

Annika Thiemann
Written by
This week, I will tell you how Guided Selling can support you in the process of helping a customer make a purchase.
Friday, 06 December 2013 08:10

The right moment for recording sales knowledge

Annika Thiemann
Written by
Many sales gurus rightly point out the fact that selling is not the presentation of products, but rather gaining confidences and anticipating the personal considerations of the deciders. Still, the importance of substantive knowledge in the sales process should not be underestimated. After all, without thorough knowledge, doing business becomes very difficult.
Friday, 13 December 2013 08:10

Saving on sales costs in times of crisis

Annika Thiemann
Written by
The economic and financial crisis has now been going on for so long that we don’t want to hear about it anymore. You’ve taken all the necessary measures to get you through the dip, but have you taken full advantage of all of the savings opportunities? There’s a good chance that you are letting other opportunities in the area of sales pass you by.
Monday, 23 December 2013 08:10

The impact of CPQ

Annika Thiemann
Written by
While terms such as ERP, CRM, CAD, PDM and BI are already fairly embedded in the lexicon, the same cannot yet be said of CPQ (Configure, Price, Quote). Remarkable, because CPQ can have an enormous positive impact on your entire organization.
Friday, 02 August 2013 08:10

The solution for the biggest export problem

Annika Thiemann
Written by
If you perform exceptionally well in your market with your products, the chance is good that you will outgrow your domestic market. You then want to cross the border. Have you already discovered what your major bottleneck is for doing that?
For many companies, calculating the right customer-specific cost price and sales price is a major challenge. If you supply a large number of products, a minor calculation error can ultimately have major consequences for your margin, and thus can impact your profits! How well do you have your sales prices under control?
Thursday, 15 May 2014 08:10

How good are your quotations?

Annika Thiemann
Written by
I regularly receive quotations from companies that want to help Sofon improve its performance. These quotations are often a follow-up to a very good personal meeting. I expect to then receive a quotation that connects with that.